Start-rite Shoes

Seeing this 1950’s poster recently sent me spirally down the rabbit hole of memory  into childhood, an Alice tumbling down  into her Wonderland.

I feel a stab of poignancy, of protectiveness for the smallness of the little boy and girl. For their resolve, together, arm in arm starting out on the road of their  life ahead.

It’s a canny name those Shoe Makers chose – Start-rite. If you ‘Start-rite’, do you continue  ‘ritely’ ? Do you make the ‘rite’ decisions ?

I want these children to enjoy their journey, arrive safely. On the unlikely subject of  Start-rite shoes, here is a haiku.


If I knew then what

I know now, would I have been

a prescient child ?